100 Web sites, one unfulfilling experience

The Davison Files

Inman News

Ever search for a word but can't seem to find it? Or try to recall a fact that won't roll off the tip of your tongue?

Ever need to buy a vowel from Vanna White?

What's missing from the online real estate experience?

As part of a brand analysis for an East Coast brokerage, I drilled 10 pages deep into Google's results for "real estate" in the company's market area. I explored every result. There were 100 Web sites in total. Of these 100 sites:

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